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Ben Boyko may not be on a Norco anymore but there are a few things that take some time to come to light. The highly anticipated Anthill Films production Follow Me is set to be released on April 16th in Monterey California at the 20th annual Sea Otter Classic. If you are heading down for the first big race of the season, be sure to stop at the Norco booth before heading over to the Golden State Theatre to see the World Premier of Follow Me. In the meantime, watch the trailer and you will see just how good the movie will be. Follow Me - the Teaser from Anthill Films on Vimeo.

Norco is a Canadian company that's established its bona fides in designing bikes that deliver value for money. Norco provided me with the LT 6.1 bike to ride and long-term test. This "First Looks" article serves as an introduction to the LT 6.1; a future article and further follow-ups will canvass the bike's performance and long-term durability. Read More at: mtbr.com

A Grassroots rider from Vancouver Island has done it again. Dexter Robinson's latest video takes VOD on Pinkbike. Watch it at: pinkbike.com and... if you didn't get the reference in the title, you should watch more 90's cartoons

Hi everyone! I just want to let you know how excited I am to be putting the See Jane Jump festival together. With the help of Mount Washington and my team of awesome friends and sponsors I've been able to pull it all together and let it happen.. See Jane Jump Women's Mountain Bike Festival is an event that aims to bring women riders of all skill levels to Mountain Washington Alpine Resort for a weekend of riding, coaching, eating, drinking, and relaxing. The goal of the event is to provide a fun, non-threatening environment that encourages beginner riders to progress their skills, and pro riders to strut their stuff on some of the most fun trails that Vancouver Island offers, including slopestyle features built specifically for the event. All participants will have access to professional coaching, free bike set-up and maintenance tips from Norco bikes, and walk away with prizes from our amazing sponsors as well as a DVD of professionally shot images from the event. If you want to participate or learn more about the event, you are only a mouse click away from seeing Jane Jump at: seejanejumpfest.com Darcy

March 13th and 14th mark the 2010 Seattle Bike Expo. On top of a few hundred exhibitors one of the biggest draws will be Norco Factory Team Rider Ryan Leech. If you are able to head on over to the Seattle Cruise Ship Terminal for the event it will surely be a great show. Read more about Ryan at: bikeintelligencer.com

Register Your Bike! Have you ever had your bike stolen? Have you ever worried about your bike getting stolen? Did you know that without a serial number the police will not even write up a report for bike theft? So what does this tell us? Get out to the garage, look under the Bottom Bracket and write down that number. Even better, take the serial number of your Norco bike and register it at norco.com/bike-registration. After doing this you could win a BRAND NEW NORCO EMPIRE FRAME! It is that simple. register your Norco Bike and you are automatically entered to win! But, There is More! Tell your friends about the Norco Bike Registry on Twitter or Facebook and you will be eligable to win one of two WTB Vigo Carbon SLT saddles valued at $240!

Twitter To be eligible on Twitter first follow NorcoBikes on Twitter then enter the following text as a status update: @NorcoBikes I just registered my Norco online at http://norco.com/bike-registration/ so I can win a Norco Empire Frame!

Facebook Do the same on your Facebook and you could win again! For this one you will need to become a fan of facebook.com/norcobikes then: Update your Facebook status by typing '@Norco Performance Bikes' then copy and paste: I just registered my Norco online at http://norco.com/bike-registration/ so I can win a Norco Empire Frame!

So there you go, Register, tell your friends, then go for a ride! You could be riding a New Norco Empire before you know it! Mandatory legal mumbo-jumbo:

• The contest is open to all Norco Bike Registration Participants ONLY. Norco Products LTD employees are not eligible.
• Contest is void in Quebec and where otherwise prohibited. (although we still encourage you to register your bike)
• Approximate Value of Prizes are Norco Empire Frame $2200 CAN, (2) WTB Vigo Saddle $240 CAN. Contest closes at 12:00AM June 1, 2010 PST. Winners of the Norco Bike Registration Contest will be notified through provided contact information on June 3, 2010.
• If any winner of the Norco Bike Registration Contest shall be under the age of majority, by the acceptance of the prize his/her parent or legal guardian agrees to hold Norco Products LTD and all affiliates, employees, advertising and promotional agencies, harmless from and against any and all claims and liability arising out of or in any way connected with the operation of this contest and use of a Prize.
• Norco Products LTD. retains the right, in its absolute discretion, to make substitutions of equivalent kind or value in the event of the unavailability of any prize for any reason whatsoever. Only one (1) prize per household or bike registration will be awarded.
• This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook or Twitter. The information you provide in the Norco Registration Contest may be used by Norco for web, print, safety and product based communication. Any personal information provided win registration will be used solely by Norco and will not be distributed to any 3rd party.
• This contest is subject to all Federal, Provincial and Municipal laws. Decisions of Norco Products LTD are final with respect to all aspects of this contest.
• In order to win any of the prizes listed above, participant must first answer a skill testing question.
• All entrants must love their bike!

The Dirt Norco Racing Team's Ben Reid and Dan Stanbridge have collected their Norco frames, the jerseys have been designed and the sponsors confirmed. Read more at: dirt.mpora.com

If you live in BC, there is a pretty good chance you have heard about the whole HST debacle. The British Columbia Government will be charging consumers an additional 7% on bikes through the initiation of HST. There are some things that should not be taxed and Bikes are one of them. The only thing HST will do is deter people from cycling. Come on out Wednesday March 3, 2010 to the Legislature in Victoria BC and show your support. Bring a bike, and stage at 12:00PM. We'll see you there! To learn more about the event and sign the petition please visit http://www.squeakywheels.ca/

With the amount I travel I do in so many cool places combined with how awesome my job is I figured that I could sail through life at full charge, ready to handle all the daily nuances without issue. Apparently this is not true and I found myself pretty burned out after an incredibly successful 2009 season went down. hmm what to do?? Read more at: norco.com/blog

What does a day of training look like for British Junior National Champion Bernard Kerr? Through Cornering, Speed, Moto and DJ Bernard puts himself through the paces to get to the front. Watch a video of Bernards training at: dirt.mpora.com photo by Jacob Gibbins

Leading Australian professional cyclist Carla Ryan has been joined by five time National road cycling champion and Commonwealth Games medallist Gordon McCauley as entries build for Le Race being held on Saturday 20 March.

Saturday 20th March 2010 LE RACE Christchurch to Akaroa 100km NEW ZEALAND'S PREMIER HILL CYCLING EVENT.

Saturday 20th March 2010 LE RACE Christchurch > Akaroa 100km NEW ZEALAND'S PREMIER HILL CYCLING EVENT. NEW ZEALAND'S PREMIER HILL CYCLING EVENT. CLICK HERE TO ENTER

News just in that Tim Wilding and Annika Smail have won the Pro-elite Men and Women's races at the 2010 Karapoti.

A quarter of a century ago mountain biking was a new fringe sport. There were only a couple of brands of mountain bike available and what races there had been were just a few mates getting together. Until one day late in the summer of 1986, when Wellington cycling enthusiast Paul Kennett sent 49 hardy souls into Upper Hutt's Akatarawa Ranges.

Leading Australian professional cyclist Carla Ryan has entered the Christchurch to Akaroa cycle event Le Race on Saturday 20 March. The 24 year old won the woman's event in 2007 and last year convincingly won the Australian time trial title for the second time in three years as well as the elite woman's road race to record a rare double victory.

What may be Missouri's first-ever tweed ride is coming to Kansas City on April 3rd, The tweed ride phenomenon is hititng cities like Boston, Washington, San Francisco, Philadelphia, Sacramento, and Chicago. 

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2nd March 7.30pm, upstairs at Chicago, Queenswharf Four months on a bicycle between Cairo, Egypt and Cape Town South Africa is not your typical African safari. En route with the Tour d' Afrique, the world's longest bicycle race and expedition, the Zenga Bros. (CAN) and Brian Vernor (USA) make light of this physically daunting trip by sharing a universal love of the bicycle with Africa's roadside mechanics, sporting racers, and innumerable curious strangers.

The second day of the 2010 RaboPlus Mountainbike National Championships was completed today on Mt. Victoria in Wellington. Quality fields in all categories took on the technically challenging and highly regarded Mt. Vic course, in the multi-lap Cross Country Olympic format race.

The first day of the 2010 RaboPlus Mountainbike National Championships was completed today on Mt. Albert in Wellington. BMX Olympian and World Champion Sarah Walker and brother Matt claimed the prestigous Four Cross National Championship titles in storming displays.